Play for P.I.N.K. with La Bonne Vie Brie

This October, La Bonne Vie invites you to enjoy your favorite creamy Brie while supporting a cause that touches so many lives. Our smooth, buttery Brie is taking on a special role for Play for P.I.N.K., a nationwide initiative that turns passion into purpose by funding life-saving breast cancer research.

For every package of La Bonne Vie Pink Brie sold in October, we donate 50 cents to the Breast Cancer Research Foundation. These contributions go directly toward research focused on prevention, early diagnosis, new treatments, and ultimately, finding a cure. It’s a simple way to make an impact—one wheel of Brie at a time.

This isn’t just any Brie—it’s the same La Bonne Vie favorite you know and love. Rich, velvety, and perfectly balanced, our Brie is crafted for moments of indulgence.

But for October, each bite carries something extra: the knowledge that you’re helping advance critical research and supporting those affected by breast cancer.

Ways to Enjoy and Support:

• Pick up our Pink Brie at your favorite store during October and know you’re giving back with every purchase.

• Create a Play for P.I.N.K. cheeseboard for your next gathering and share the story behind it.

• Post your creations and tag @labonneviecheese with #PlayforPINK to help spread awareness.

Whether it’s baked to golden perfection, paired with fresh fruit, or enjoyed simply with crusty bread, La Bonne Vie Play for P.I.N.K. Brie is more than just a cheese this month—it’s a symbol of hope, generosity, and the power of small actions to create big change.

This October, join us in savoring the good life while working toward a better tomorrow.